The Strong Beauty Trends and Highlights At Beautycon New York 2017

This past Saturday, over 60,000 beauty-lovers attended the 4th annual BeautyCon Festival New York. The high-energy event was held at Brooklyn Cruise Terminal, overlooking the Manhattan skyline. This year’s event was in collaboration with internet and television personality Gigi Gorgeous as she served as the main host. Other renowned attendees and speakers included Drew Barrymore, Gabrielle Union, Kandee Johnson, and Dove Cameron. Whether interviewed individually or included in a panel of other influencers, there was discussion of beauty and skincare as well as remaining focused, confident, and strong in a world that does not always make us feel beautiful.

-Amber Lyons

Lips don’t lie, and these lips say “Take a whiff!” @Beautycon

Actress Gabrielle Union promotes her haircare brand “Flawless by Gabrielle Union” as well as discusses overcoming adversity and sexual assault. She states, “I thought ‘I’m never going to get past this moment. I’m not a valid human-being. I’m damaged goods’. I never thought I was going to get passed that.” Union goes on to say, “Do whatever you have to do to get through the day, to survive and advance to the next day… Even if I gotta break down and cry.. It gets better and better.”

Host Gigi Gorgeous shares the inspiring message of being comfortable and confident in your own skin in a world that can often be confining. “Gigi inspires individuals to ‘be yourself,’ fearlessly and unapologetically”.

Photo courtesy of Gigi Gorgeous/Instagram

The festival also included hands-on beauty lessons from the top beauty gurus at the Beauty Academy as well as makeup tips and tricks from Youtube sensation Kandee Johnson.

Of course, no convention is complete without brands and companies to showcase to prospective clients! Here’s a round up of the beauty brands represented at BeautyCon and their top products.

Clarins Sunkissed Collection, $26.50-$43
Milk Holographic Stick, $28
Soap and Glory The Righteous Butter, $15


Breakup to Makeup Cosmetic Bag, $26
AJ Crimson S+M Sultry and Matte Lipstick in Role Play, $18.50


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