In a world dazzled by surface beauty, Natalie Spivak is a rare gem—one who pairs grace with grit, elegance with ethics, and fashion with fierce purpose. Crowned Miss Europe Switzerland, she’s more than a symbol of beauty—she is a force of nature. And her movement, Queenissima, is not just a fashion project; it’s an artistic revolution wrapped in silk, rooted in sustainability, and fueled by soul.
A Beauty Crown Worn with Purpose
Natalie’s story defies the expected. Born with the heart of a humanitarian and the eye of an artist, she graced the world’s most prestigious runways—New York, Paris, Milan, London—and lit up the red carpets of Cannes, Venice, Berlin, and Zurich with timeless poise. From Times Square to the boulevards of Europe, Natalie’s presence on the world’s most iconic billboards reflects more than just glamour — it signals a message of elegance with intention.
Behind the camera flash and couture gowns, Natalie carried a deeper vision: to use beauty as a bridge to something greater. She saw the waste. She felt the disconnect. And she chose to become a changemaker in an industry overdue for transformation.
From Waste to Wonder: Queenissima Turns Discarded Fabric Into Sustainable Luxury
Queenissima represents Natalie Spivak’s dedication to combining creative expression with environmental responsibility. It is where discarded fabrics are transformed into one-of-a-kind masterpieces, each piece telling a story of renewal, strength, and purpose. More than just a fashion art, Queenissima is a movement—an artistic vision grounded in sustainability, where elegance is redefined through ethical choices and a deep respect for the planet. Each creation embodies the essence of luxury reimagined, proving that style can thrive alongside environmental consciousness.
Every single day, over 92 million tons of textile waste are discarded globally—a staggering figure that highlights fashion’s dark underbelly. Fast fashion and overproduction have led to mountains of clothing ending up in landfills or incinerators, many of them made with synthetic fibers that take centuries to break down. Meanwhile, the production of fabric—especially cotton and polyester—demands vast amounts of water, energy, and toxic chemicals. It depletes natural resources and contributes significantly to global carbon emissions. In fact, the fashion industry is responsible for up to 10% of annual global greenhouse gas emissions—more than all international flights and maritime shipping combined. Fabric waste doesn’t just harm ecosystems—it accelerates climate change, making sustainable fashion not just a trend, but an urgent responsibility.
But textile waste is just one piece of the puzzle. Synthetic fabrics release millions of microplastics into the ocean, harming marine life and entering the food chain. Forests are cleared to make materials like viscose and rayon, accelerating deforestation and biodiversity loss. The industry’s carbon footprint continues to grow, while over 85% of clothing ends up in landfills. Even wildlife suffers, as harmful chemicals and unsustainable sourcing practices poison habitats and endanger species. In this context, Queenissima isn’t just a brand—it’s a rebellion against an industry in crisis.
The Muse of Meaning
Natalie is not simply a model wearing the change. She is the change. A voice for women and girls, and a relentless advocate for conscious living, she uses her platform to elevate the conversation around creativity, sustainability, and inner transformation.
Through Queenissima, she is nurturing a new cultural archetype: the Conscious Queen. A woman who leads with love, creates with conscience, and stands tall not for how she looks—but for what she represents.
The Luxury of Fashion
Queenissima isn’t just Natalie’s passion—it’s her prophecy. A vision of a fashion world that’s not ruled by excess and ego, but by meaning, artistry, and reverence for the Earth.
In an industry dominated by mass production, she has chosen poetry. In a world obsessed with trends, she has chosen eco-truth.
The Story Behind the Name: A Movement Born in a Word
The word Queenissima doesn’t exist in any dictionary. It is a name born from creativity, shaped by identity, and carried with pride. Natalie Spivak first coined Queenissima over 13 years ago during her time in London. What began as a personal expression soon became her modeling alias and, eventually, a signature that adorned global magazines and billboards.
But Queenissima was never intended to be worn as just another fashion label. Natalie envisioned something deeper—something that could inspire pride, power, and presence in every woman who wears it. To her, Queenissima is more than a name. It is a message. A declaration. A reminder that every woman deserves to feel unique, radiant, confident, and deeply respected.
“Wearing Queenissima isn’t just about fashion—it’s about feeling your worth,” says Natalie. “You are Queenissima. Every woman holds that power within. You deserve to be seen, celebrated, and adored—to feel rare, radiant, and undeniably feminine. I want you to feel empowered. Life becomes truly bellissima when you step into your own power as Queenissima”.
In a world where many struggle to express their true selves or heartfelt messages, Natalie extends her gift for creating meaning through words. Her passion lies in designing slogans and stories that uplift, connect, and celebrate individuality.
Queenissima is not just shaping what we wear. She’s shaping what we value.
Her message is clear: True royalty rooted in how we treat each other, our planet, and ourselves.
Queenissima is Natalie Spivak’s love letter to the Earth and to the creative spirit. It’s wearable art that follows a path of sustainability as the new luxury.
With Queenissima, Natalie Spivak has proven that fashion can be more than glamorous—it can be revolutionary. She wears her crown not as a symbol of status, but as a torch lighting the way for a more beautiful, conscious world.
To follow her journey and the evolution of Queenissima, step into her world at @queenissima—where every stitch tells a story, and every woman is invited to rise in her own royalty.
