This summer, the house of Valentino reopens the doors to L’Atelier Sonore, the Maison’s intimate sonic salon on Madison Avenue. Conceived in collaboration with Terraforma, the Italian cultural collective founded by Ruggero Pietromarchi, the second chapter of this sensory experience unfolds on July 31st, with an exclusive live performance by the legendary Suzanne Ciani.
First unveiled in May, L’Atelier Sonore transforms the mezzanine level of the Valentino Madison Avenue boutique into an immersive sanctuary for deep listening and contemplation. Designed as a seamless conversation between architecture, sound, and emotion, the bespoke environment features a custom sound system created by Giorgio Di Salvo and an architectural concept by Francesco Lupia, all under the visionary direction of Creative Director Alessandro Michele.
For one day only, Suzanne Ciani—a five-time Grammy-nominated electronic music pioneer—will perform two sessions, at 4:00 PM and 7:00 PM, drawing guests into her pioneering world of modular synthesis and sonic storytelling.
Beyond its physical form, L’Atelier Sonore is a philosophical space: a refuge from the city’s pulse, where the language of sound becomes a medium for connection. Terraforma’s curatorial approach bridges ecology, art, and experimental music, offering a subtle yet profound dialogue with the contemporary world.
With this project, Maison Valentino reaffirms its commitment to creating cultural experiences that transcend fashion, weaving together disciplines in a tapestry of emotion, vision, and modern artistry. Further activations are scheduled for September 2025.
About L’Atelier Sonore
- Concept & Program Curation: Ruggero Pietromarchi
- Architecture & Design: Francesco Lupia
- Sound System Design: Giorgio Di Salvo
- Project Lead: Anita Wilczega
- Artist Liaison & Curatorial Support: Eliza Ryan
About Suzanne Ciani
A pioneer of electronic soundscapes, Suzanne Ciani has shaped the language of modern music through over 20 solo albums, countless sound designs, and award-winning compositions. Known as the “Diva of the Diode,” her innovative work has earned her a place in Keyboard Magazine’s Hall of Fame alongside Bob Moog and Don Buchla, as well as the Moog Innovation Award and the Independent Icon Award. Her influence extends from the concert hall to pop culture, with creations ranging from the iconic Coca-Cola “pop-and-pour” sound to the voice of Bally’s Xenon pinball machine.
About Terraforma
Founded in 2014, Terraforma is a cultural platform that explores the intersection of experimental sound and ecology. Its initiatives—including international festivals, symposia, and publications—serve as incubators for artistic dialogue, sustainability, and cross-disciplinary exchange across the globe.
About Maison Valentino
Established in 1960 in Rome by Valentino Garavani and Giancarlo Giammetti, Maison Valentino remains one of the world’s most iconic couture houses. Guided today by CEO Jacopo Venturini and Creative Director Alessandro Michele, the Maison continues to celebrate individuality through Haute Couture, ready-to-wear, accessories, and beauty, united by a singular vision of mastery, emotion, and timeless creativity.
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