Nova Octo Founder + CEO Silje Lübbe hosted the fashion start-up’s official launch party in its newly-opened TriBeCa showroom and terrace on Thursday night with some of New York’s best-dressed. Stylists, models, designers, and NYC it-girls stepped out in eveningwear from Nova Octo’s curated archive – Among them were model and TV personality Afiya Bennett in Badgley Mischka Couture joined by fiancé Lloyd Dickenson. Fellow model Sif Saga, in a metallic Maria Lucia Hohan gown, made an appearance with boyfriend Darren Longbottom. Other guests included Anastasia Saf in a sequined YSL mini dress, Jess Clements in a beaded fringe Naeem Khan, Pritika Swarup in an ivory Elie Saab jumpsuit, and Jessica Barta Lam in a navy Johanna Ortiz gown with cascading ruffles.
Nova Octo Launch, CEO Silje Lübbe (center), Kayla Clarke (left). Photo by: Yvonne Tnt / Octo Nova
The celebration took place in Nova Octo’s ultra-chic indoor/outdoor showroom where guests browsed the never-before-seen collections, enjoyed music by Bec Adams (of Les Filles), and catering by Marcey Brownstein. On display were some of Nova Octo’s most spectacular pieces, such as the pale blue high-low tulle Giambattista Valli Couture gown that cascaded down the showroom’s staircase, recently worn by Josephine Skriver on the Cannes red carpet just this past May.
Photo by: Yvonne Tnt / Octo Nova
Maggie Jablonski and Hander, Nova Octo Launch, New York. Photo by: Yvonne Tnt / Octo Nova
Pritika Swarup, Jessica Barta Lam, Model Sif Saga. Photo by: Yvonne Tnt / Octo Nova
Model Jessica Barta Lam, Nova Octo Launch, New York. Photo by: Yvonne Tnt / Octo Nova
Model Sif Saga, Model Jessica Barta, Photo by: Yvonne Tnt / Octo Nova
Nova Octo’s sustainable archive of luxury eveningwear and one-of-a-kind couture is now available for rent online. The curated library includes more than 200 dresses in range of sizes, featuring contemporary and vintage designs by the likes of Gucci, Prada, Oscar De La Renta, Giambattista Valli, and more. Nova Octo supports philanthropic organizations with a 15% donation of each purchase at check-out to the charity partner of the renter’s choosing. Nova Octo’s current charity partners support the environment and women’s empowerment, because looking good can feel great too.
Nova Octo Launch, New York. Photo by: Yvonne Tnt / Octo Nova
Nova Octo Launch, New York. Photo by: Yvonne Tnt / Octo Nova
Nova Octo Launch, New York. Photo by: Yvonne Tnt / Octo Nova
Nova Octo Launch, New York. Photo by: Yvonne Tnt / Octo Nova
Nova Octo Launch, New York. Photo by: Yvonne Tnt / Octo Nova
Maggie Jablonski and Hander, Nova Octo Launch, New York. Photo by: Yvonne Tnt / Octo Nova
The Nova Octo showroom is now open at 88 Laight Street in TriBeca, and its collections can be rented online at www.novaocto.com
All photos by: Yvonne Tnt for Global Glam
-GG
19 comments
I go to A LOT of formal functions with my husbanding I’ve been a faithful user of another rental service for years. I’m glad to see that there is another option out there!
This looks like a interesting and fabulous event! All of these different outfits are so unique and beautiful!
That looks like a really nice and fashionable party. I really love the flower wall.
That blue dress is STUNNING! What a glamorous opening and I love the concept of just renting formal gowns!
Wow, what stunning outfits! This sounds like an amazing place to go if you need an outfit for a special occasion!
This sounds like a wonderful event and such gorgeous outfits!
The event looked incredible. The adorable lime taco holders GOT ME!
All these dresses are absolutely gorgeous. I love the concept of renting formal gowns!
Wow, I love all those gorgeous dresses. It’s a great concept, for someone like me, I probably go to a gala once a year, so that would be convenient.
Absolutely fantastic outfits! Love the candid capture too.
Great series from the event.
What a fantastic option for renting evening wear! I love that they donate a portion to the renters charity!
Oh wow all of those dresses are stunning! I would definitely rent a formal gown if I needed to wear one often. It would be far more financially viable to rent than keep buying!
I need all of these dresses 🙂 What an amazing concept! I wish I had a reason to wear all of these!
Looks like a good time! Love all of the beautiful dresses <3
I really love the concept of sustainable fashion and charitable donations. This is definitely a company I can get behind.
This looks fancy and Fabulous event! I like the photos of you!
I love watching awards shows to oogle at the fashion. How cool that they now have fashion with a purpose. Great concept.
What a nice event, the dresses on this event looks cool too. I wish i can be in such rvents like this or similar.
So many lovely dresses. also a great idea, as you get to try a whole range of outfits out x