A MARVELLOUS PARTNERSHIP BEGINS
2021 marks the dawn of a new era and the start of a collaboration between Audemars Piguet and Marvel Entertainment.
Inspired by historical character watches, including some of Gérald Genta’s timepieces from the 1980s, Audemars Piguet wanted to pay tribute to the next generation of inspirational Super Heroes and chose to focus on the powerful Marvel Universe.
Audemars Piguet CEO François-Henry Bennahmias’ long-lasting friend and Marvel Cinematic Universe Avenger Don Cheadle, AKA the War Machine, sparked the beginning of this partnership in 2017 – a dream come true for François-Henry Bennahmias who first aspired to collaborate with Marvel 15 years ago.
THE STORY OFAN ENCOUNTER
The partnership with Marvel is the latest example of how Audemars Piguet continuously looks beyond Haute Horlogerie for inspiration, notably in the realms of pop culture and the entertainment industry.
