In celebration of the holiday season, Neiman Marcus is creating the preeminent shopping destination through immersive experiences, unparalleled clienteling, and the ultimate luxury fashion and gifting assortment. The retailer today unveiled the 97th edition of its iconic Christmas Book, inclusive of its legendary Fantasy Gifts, through the theme of Neiman’s Express. These beloved initiatives bring to life the Magic of Neiman Marcus for its discerning customers in pursuit of the extraordinary. Neiman Marcus will amplify its holiday experiences through a strategic digital-first, integrated marketing strategy.
“We are committed to providing unparalleled experiences and services to our luxury customer across our integrated retail model,” said Ryan Ross, President, Neiman Marcus and Head of NMG Customer Insights. “Every gift is carefully curated, not only for their beauty and craftsmanship, but also for their ability to create unforgettable moments. Our holiday offerings are a testament to our legacy as the ultimate fashion and gifting destination and support our growth strategy, Revolutionizing Luxury Experiences.”
The integrated luxury retailer’s 2023 holiday campaign invites customers to explore remarkable gifts and holiday dressing inspiration through white-glove service. Building upon the creative direction of the Fall campaign, Neiman’s Express evokes the romance of travel as well as the figurative journey of discovering the best that luxury fashion has to offer. The campaign reimagines a past brand concept from 1994 that featured an actual fashion-filled locomotive traversing coast-to-coast for modern times. Almost 30 years later, the retailer features a metaphysical train set and a dream sequence through the eyes of supermodel Jessica Stam. Customers can experience the Neiman’s Express in-stores, through online channels, in the annual Christmas Book, and through their dedicated Style Advisors.
“Neiman Marcus has a tradition of putting on a show for the holidays and being a place for all to dream,” said Nabil Aliffi, Chief Brand Officer, Neiman Marcus. “Through this year’s coordinated marketing and communications efforts across all customer touchpoints, we hope to provide style and gifting inspiration that highlights the incredible product assortment we have. We continue to look to new ways to surprise and delight our customers and own the holiday season.”
First published in 1926, the Neiman Marcus Christmas Book has maintained its personal touch while evolving into a legendary source for alluring and spectacular gifts. The book features gifts across all categories, and the very best holiday dressing assortment with exclusive products from ready-to-wear, ladies shoes, designer and fine jewelry, handbags, and men’s suiting. Customers can enjoy countless exclusives from the world’s most desired brands. There is truly something for everyone on your holiday list.
Today, the retailer also unveiled its 64th annual Fantasy Gifts. These exclusive, once-in-a-lifetime experiences are meant to inspire customers and remind us all that there’s a little fantasy in every gift. The 2023 Fantasy Gifts include:
- Make Your Wish Come True: Walt Disney Animation Studios will transform you into an animated character.
- Ultimate Olympic Experience in Paris: Join the Ralph Lauren team and Team USA at the Olympic Games Paris 2024.
- Yachting Treasure Hunt: Embark on an adventure through the islands of Indonesia for a yachting treasure hunt of high-end jewelry with Pelorus Yachting.
- Cannes & Carats: Escape to the French Riviera for the 2024 Cannes Film Festival as a guest of Maison Chopard.
- Cadillac CELESTIQ Carmen: Become the owner of a one-of-one CELESTIQ Carmen electric vehicle commissioned by Cadillac.
- Milan Design & Experience with Nina Magon: Enjoy a trip to Milan with one of the world’s most in-demand interior designers, Nina Magon, who will redesign a space in your home.
- Immersive Crystal Experience: Craft your own masterpiece from the world’s purest crystal at Baccarat.
- Star Performer of the Ballet: Experience an American Ballet Theater performance behind
the curtain with a walk-on role.
As a longstanding tradition, each Fantasy Gift has a philanthropic component, reminding customers of the importance of giving back. Neiman Marcus has a rich history of Leading with Love, and this year the retailer continues its philanthropic efforts partnering with the Boys & Girls Clubs of America on a point-of-sale fundraising campaign that customers can participate in.
Neiman’s is grounded in the special relationships it has with customers and is committed to delivering world-class service that exceeds their needs. Customers can discover exclusive access and one-of-a-kind experiences however they choose to engage with the brand. The retailer offers a slew of services to make its customers’ lives extraordinary including gift wrapping and personal shopping services from its 3,000+ talented Style Advisors. Neiman Marcus will also create the holiday magic by hosting more than 500 events this holiday season including Breakfast with Santa, White Elephant parties in select stores, trunk shows, and gift personalization moments.
The retailer’s Power of One People Strategy continues with a new holiday tradition – the Magic Maker Series. This associate engagement campaign offers a behind-the-scenes glimpse into NMG’s holiday planning, highlighting the many associates and roles that contribute to the ongoing legacy of creating holiday magic, and Revolutionizing Luxury Experiences for its customers across NMG.
Images courtesy of Neiman Marcus Group
