You could say a Firmship ship is the Defender on the water. Job Smeets from Studio Job who designs for Firmship got the task to create this nautical translation with the existing beautiful design of the Defender which was introduced under the creative leadership at JLR by Professor Gerry McGovern OBE.
The Firmship Defender has been lacquered with the strongest and toughest metal lacquer available in the world. It is the lacquer normally used on bulldozers and metal public telephone boxes in the US. It gives the Defender a texture. If you touch the Firmship Defender, you do feel something strong but silent.
The wheels are British heritage wheels, these wheels are the revised versions from the original wheels designed and used by Land Rover when it all started. The interior of the Firmship Defender is Job Smeets take on a firm 4-wheel drive interior. ‘Firmshipped’, a tone in a tone! Light grey. The whole interior has been revised, the outside and the inside are in sync with each other.
It is the no-nonsense durability and longevity which is what Firmship stands for. Being “under the radar”, a distinct design language, combined with the joint love for archetypes which become icons.
Images courtesy of Firmship
